I help Scale-ups and Global Organisations transform ideas into impactful ventures to drive new revenue.

Consulting, Advisory, Fractional Support

I help Scale-ups and Global Organisations transform ideas into impactful ventures to drive new revenue.

Consulting, Advisory, Fractional Support

A bit about me

I'm Julie Fedele, a strategic growth advisor and venture builder with over 18 years of experience transforming ideas into revenue-generating ventures. From my C-Suite role in a high-growth startup to launching award-winning initiatives for global corporations, I excel in driving positive business outcomes through hands-on leadership and innovative execution.

My work spans multiple industries and countries, where I've consistently delivered results that enhance market positioning and drive new revenue growth. Notable successes include leading Egg's transformation from B2B provider to award-winning D2C market leader, launching Health-e in partnership with Teladoc and VodafoneZiggo, and spearheading Bupa Australia’s retail transformation across 80 stores.

As the founder of Liberty Global's first Revenue Activation Unit, I understand what it takes to build and scale successful ventures. I've built and led multiple startup teams across the UK and Europe, implementing flexible workforce models that ensure scalability while maintaining innovation.

My approach combines strategic vision with practical execution—whether it's developing new business models, building high-performing teams, or securing funding for growth. I partner with scale-ups and global organisations to not just identify opportunities, but to transform them into profitable ventures that stand the test of time.

Working with clients including Bupa, Babylon, Virgin Media O2, NHS Digital, and LG, I bring a wealth of experience in market validation, business model development, and strategic growth planning. My focus is always on delivering tangible results: new revenue streams, market expansion, and sustainable business growth.

Companies I have supported

What I can help with

Consider me your New Revenue Activation Partner, I work with clients across the globe in  the new business ecosystem to find, activate, and scale new ventures.

I work across the new venture ecosystem and can partner with you from the discovery to scale phase.

Future Growth Navigator

I help you navigate market uncertainty with precision and purpose. Using a data-driven compass methodology, I identify high-potential growth opportunities across existing and emerging markets. By analysing signals from the startup landscape, technologies, and competitive environment, I create focused innovation strategies that maximise your return on investment and drive sustainable growth.

Venture Architect

I transform your untapped potential into market-ready ventures that drive new revenue. Working beyond your core business, I help you launch new brands, enter untapped markets, and create additional revenue streams. My approach ensures your ventures are built for scale and ready to integrate into your core business at the right time.

Innovation Accelerator 

I connect you with the world's most innovative startups to solve your critical business challenges. Whether through multi-partner CoLab programs or bespoke pilot initiatives, I facilitate strategic partnerships that deliver rapid results. My structured approach turns promising pilots into powerful long-term collaborations that drive your business forward.

Innovation Culture Catalyst

I help you embed innovation into your organisation's DNA. Through the use of proven frameworks of corporate entrepreneurship, I guide your team in developing the mindset and capabilities needed to drive continuous innovation. This transforms innovation from a series of projects into a core organisational capability that consistently captures new opportunities.

Recent Portfolio Projects

Egg: Revolutionising the Green Energy Market  

Led the transformation of Phoenix Works from B2B provider into Egg, a market-leading consumer brand in sustainable energy. Orchestrated a complete strategic pivot into the D2C market, creating an innovative ecosystem of EV charging, solar, and storage solutions. This bold transformation delivered a best-in-class digital customer experience, securing the prestigious Evie Award for Best New Product. Egg's impact extends beyond products, earning recognition among UK's top 50 most impactful employers with the Nifty Fifty Award in 2023.

Health-e: Redefining Digital Healthcare

Forged a groundbreaking partnership between telehealth leader Teladoc and telecommunications giant VodafoneZiggo to launch Health-e in the Netherlands. Created a comprehensive digital health service combining on-demand virtual GP consultations, integrated mental health coaching, and personalised dietitian services. This innovative venture carved out a unique position in the competitive telecoms market, setting new standards for accessible, integrated healthcare delivery.

Virgin Media O2: Disrupting Home Connectivity

Strategically launched and scaled Plume's innovative WiFi solution across Virgin Media O2's customer base, creating a compelling alternative to established mesh WiFi providers. Enhanced the traditional WiFi offering through advanced off-net capabilities, comprehensive security features, and IoT-enabled services. This initiative successfully expanded Virgin Media O2's smart home ecosystem while unlocking new revenue streams in the competitive telecommunications market.

LG Sandbox: Pioneering Corporate Venturing

Conceptualised and established Liberty Global's first Revenue Activation Unit, creating a powerful engine for new venture development. Built and led five startup teams across UK and Europe, implementing an agile workforce model that enabled rapid scaling. This innovative approach created a robust pipeline of revenue-generating opportunities while establishing a new standard for corporate innovation acceleration.

Frequent Asked Questions

  • I partner with both ambitious scale-ups and established global organizations across multiple industries. My client portfolio includes industry leaders like Bupa, Virgin Media O2, NHS Digital, and LG, as well as high-growth companies like Babylon looking to accelerate their market impact.

  • My approach combines strategic vision with hands-on execution across four key areas:

    • Future Growth Navigation: Using data-driven methodologies to identify and validate high-potential opportunities

    • Venture Architecture: Transforming ideas into market-ready ventures and new revenue streams

    • Innovation Acceleration: Facilitating strategic partnerships and pilot programs with innovative startups

    • Innovation Culture Development: Embedding entrepreneurial capabilities within your organisation

  • My unique value comes from 18+ years of hands-on experience both leading and building ventures. I've sat in the C-Suite of high-growth startups and led award-winning corporate innovations, giving me a rare perspective on what it takes to succeed from both sides. I don't just advise – I strategically partner with you to execute and deliver tangible results.

  • While every venture is unique, my track record shows consistent delivery of tangible outcomes. For example, the Egg transformation led to immediate market recognition and a Top 50 Most Impactful Employer award. I focus on both quick wins and sustainable long-term value creation.

  • My approach goes beyond traditional consulting. I work alongside your team, providing hands-on support and practical guidance while building internal capabilities. This ensures that innovations become integrated into your core business and deliver sustainable results.

  • Absolutely! Some recent achievements include:

    • Transforming a B2B provider into Egg, an award-winning D2C market leader in sustainable energy

    • Launching Health-e, a pioneering digital healthcare service, through a partnership between Teladoc and VodafoneZiggo

    • Creating and scaling Liberty Global's first Revenue Activation Unit, building multiple successful startup teams across Europe

  • I offer flexible partnership models tailored to your needs, whether you're looking for strategic advisory, fractional leadership, or hands-on venture-building support. My engagements can span from initial opportunity discovery through to full-scale implementation and growth.

  • While I've delivered successful outcomes across multiple sectors, I have particularly deep expertise in:

    • Digital Health and Healthcare

    • Sustainable Energy and Green Technology

    • Telecommunications and Connectivity

    • Digital Transformation and Innovation

    • Corporate Venture Building

  • Let's start with a conversation about your growth ambitions and challenges. During our initial consultation, I'll help identify the most promising opportunities for your business and outline a practical roadmap for moving forward.

    Book a call to explore how we can transform your ideas into impactful ventures.

  • The best partnerships form with businesses that are:

    • Committed to driving innovation and new revenue growth

    • Open to exploring opportunities beyond their core business

    • Ready to take action and implement change

    • Looking for a strategic partner rather than just an advisor